Viral Marketing
Viral marketing or viral advertising is a marketing technique used to improve brand awareness through a viral process able to replicate with just a small incentive.
Viral marketing is used through social networks on internet or in real life. The basic of viral marketing is to encourage current customers to spread the word about your product or service. If current customers provide new customers just by telling the world about your product or service, there is no doubt that new customers would spread the word even more and attract more new customers. This is known as “viral phenomena,” because it is able to replicate itself in right conditions. In this case, the right condition is the great service a company provides to its clients.
| Related Terms: |